Based in West Point, Mississippi, Magnolia Matters LLC is the "catch-all" entity for our latest (and possibly) crazy idea. Conceptualized in September 2010, Magnolia Matters was designed to house our family's various entrepreneurial efforts under a single entity. It has become a convenient repository for "stuff" that doesn't fit into any of our other LLCs.
We've been creating things a long time. For a little history, in February 1999 we launched Shopping-Bargains®, a "coupon site" dedicated to helping people save money while shopping online. It was packed with coupons, promo codes, free shipping specials, clearance sale links, rebates, and other offers for more than 5,000 retailers.
Several years later we branched out with similar sites for the United Kingdom and Canada. We also developed specialized shopping sites for upscale markets and the B2B space but ended up rolling all these efforts back into Shopping-Bargains.
Even with this discouraging downsizing, it was not enough. Competition was fierce, and, frankly, it was too costly to stay on top of all that dynamic content. We had a great run and over the 12+ years won several awards. However, the decline in revenue was significant and so, after posting more than one million coupons and offers, we pivoted Shopping-Bargains primarily into a blog. We do, however, maintain a list of recommended cashback and coupon sites there.
In 2010, we began testing a number of new things and accelerated that process over the next few years. The creation of Businesswright Consulting LLC in 2013 produced a new revenue stream and made it easier to experiment. Businesswright was further subdivided into Affilinomics for affiliate program management and Presswright for WordPress support.
Life is full and God has blessed us. A goal throughout all this is to help others achieve similar success. We aim to do so by encouraging critical thinking, personal responsibility, individual liberty, and financial independence. We feel these values can be best achieved within a free market environment.
What's next? We're not sure.
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